Not so long ago, men’s casual wear consisted largely of jeans and their attendant surf-and-skate-inspired accouterments. Every store full of boring tees, sweats and cargo shorts, all in loose fits and made of sub-par materials. A lot of men wore prescriptive clothing that did not suit them. No wonder they hated shopping: they had no real options. Life After Denim took it upon themselves to begin creating clothes that went against the narrative- clothing with personality that would stand out against the sad sea of department stores. A company run primarily by women (and a few dapper LADs) with rather strong opinions about menswear, they make casually versatile items with careful attention to fit and quality. These are clothes a guy can put on any time, and know he's going to look and feel damn good.