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When designer Jade Howe launched his eponymous label ‘Howe’ in 2001, he was quickly recognized throughout the fashion industry for his distinctly West Coast perspective and tailored eye.

A Southern California native, Jade spent many years in the surf and skate industry designing for mega-brands including Quicksilver, Hawaiian Island Creations and Fox Racing. Jade found his designs were a bit more rebellious and quite different from the youth-driven product he had created for so many years…in essence he wanted his label to represent a group of people who were growing up and looking for something to wear that made sense to their lifestyle.


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