Coastaoro began with a simple idea: to create the best shirts on the planet. After a break from designing, their lead designer James Campbell came back into the fashion industry ready to impress. Driving along the highway 1 south towards Costa Mesa, the idea of Coastaoro came to him like a daydream. Coastaoro is meant to embody the coastal lifestyle, while keeping the everyday man in mind. Utilizing the highest quality materials and textiles that are ultra-soft touch, have timeless style and intentional designs.