Alchemy Equipment
Alchemy Equipment was Founded in Christchurch, New Zealand in 2013 by Campbell Junor, with 20 years experience in product creation in the outdoor industry (Kathmandu, Mountain Designs, Macpac). You can imagine that on a rainy and windy day on Wellington’s Willis Street, businessmen were wearing bright coloured outdoor jackets over their smart tailored suits. And this bothered Campbell! "I have spent 20 years building products marketed as outdoors products that spend 90% of their lives in urban settings. In creating our collections not only have we raised the bar in terms of the level of fabrication, but we've made them sit more comfortably in their urban lives." -- Campbell Junor
Alchemy Equipment is all about garments with outdoor functionality that sit more comfortably in an urban environment The design points include
- Performance fabrics
- Functional styling
- Tailored fit
- Textured fabrics
- Muted colours
The Customer expects style and appreciates function and performance, but doesn't want to look like he 'just stepped off the mountain' --AE is for the smart, casual traveler.
"Alchemy Equipment totally nailed it in many different aspects: materials, details, brand positioning, style. They’re going to be huge, we just know it.” -- Carryology
“Design Ingenuity from New Zealand” -- Cool Hunting
“Alchemy Equipment is a new brand I can’t talk enough about” --John Pangilinan on Fatlace
Alchemy 30 Liter Zip Access Daypack
$240
Alchemy Laminated Softshell Performance Hoodie
$265
Alchemy Laminated Wool Insulated Performance Jacket
$429 $550
Alchemy Performance Down City Jacket
$389 $485
Alchemy Versatile 45 Liter Carry On Bag
$320