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Alchemy Equipment

Alchemy Equipment was Founded in Christchurch, New Zealand in 2013 by Campbell Junor, with 20 years experience in product creation in the outdoor industry (Kathmandu, Mountain Designs, Macpac). You can imagine that on a rainy and windy day on Wellington’s Willis Street, businessmen were wearing bright coloured outdoor jackets over their smart tailored suits. And this bothered Campbell!  "I have spent 20 years building products marketed as outdoors products that spend 90% of their lives in urban settings. In creating our collections not only have we raised the bar in terms of the level of fabrication, but we've made them sit more comfortably in their urban lives." -- Campbell Junor

Alchemy Equipment is all about garments with outdoor functionality that sit more comfortably in an urban environment The design points include

  • Performance fabrics
  • Functional styling
  • Tailored fit
  • Textured fabrics
  • Muted colours


The Customer expects style and appreciates function and performance, but doesn't want to look like he 'just stepped off the mountain'  --AE is for the smart, casual traveler.


"Alchemy Equipment totally nailed it in many different aspects: materials, details, brand positioning, style. They’re going to be huge, we just know it.” -- Carryology

“Design Ingenuity from New Zealand” -- Cool Hunting

“Alchemy Equipment is a new brand I can’t talk enough about” --John Pangilinan on Fatlace

Alchemy 30 Liter Zip Access Daypack

$240

AEL002 is a carefully considered design that lists ease of access, comfort, durability and a stylish aesthetic amongst its admirable attributes. Wet weather protection is taken care of by quailty...
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Alchemy Laminated Softshell Performance Hoodie

$265

AEM018 combines the relaxed aesthetic of a mélange jersey hoody with the performance of a 3 layer laminated water and wind proof membrane. With a semi-fitted silhouette, this hoody has...
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Alchemy Laminated Wool Insulated Performance Jacket

$429 $550

Alchemists believe when the right ingredients are combined, magic will happen. Here an Italian wool blend outer is laminated to a high performance water and wind resistant membrane. AEM057 has...
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Alchemy Performance Down City Jacket

$389 $485

AEM086 PERFORMANCE DOWN CITY JACKET This is a practical city jacket with Pertex Microlight duck down insulation from Alchemy Equipment.  A great lightweight, fitted silhoutte with the practical benefits of...
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Alchemy Versatile 45 Liter Carry On Bag

$320

Designed to comply with IATA (International Aviation Transport Association) guidelines for ‘carry on’ dimensions, this is a beautifully appointed and versatile piece of luggage. The YKK AquaGuard zip allows AEL008...
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