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Alchemy Equipment

Alchemy Equipment was Founded in Christchurch, New Zealand in 2013 by Campbell Junor, with 20 years experience in product creation in the outdoor industry (Kathmandu, Mountain Designs, Macpac). You can imagine that on a rainy and windy day on Wellington’s Willis Street, businessmen were wearing bright coloured outdoor jackets over their smart tailored suits. And this bothered Campbell!  "I have spent 20 years building products marketed as outdoors products that spend 90% of their lives in urban settings. In creating our collections not only have we raised the bar in terms of the level of fabrication, but we've made them sit more comfortably in their urban lives." -- Campbell Junor

Alchemy Equipment is all about garments with outdoor functionality that sit more comfortably in an urban environment The design points include

  • Performance fabrics
  • Functional styling
  • Tailored fit
  • Textured fabrics
  • Muted colours


The Customer expects style and appreciates function and performance, but doesn't want to look like he 'just stepped off the mountain'  --AE is for the smart, casual traveler.


"Alchemy Equipment totally nailed it in many different aspects: materials, details, brand positioning, style. They’re going to be huge, we just know it.” -- Carryology

“Design Ingenuity from New Zealand” -- Cool Hunting

“Alchemy Equipment is a new brand I can’t talk enough about” --John Pangilinan on Fatlace

Alchemy 25 Liter Softshell Day Pack

$240

Black Wax

A protective EVA exoskeleton envelopes the main compartment of AEL005. This both highlights the silhouette of this stylish daypack and provides additional protection for precious contents such as cameras, laptops...
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Alchemy AEM018 Laminated Softshell Performance Hoodie

$285

AEM018 combines the relaxed aesthetic of a mélange jersey hoody with the performance of a 3 layer laminated water and wind proof membrane. With a semi-fitted silhouette, this hoody has...
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Alchemy Equipment AEM057 Laminated Wool Insulated Performance Jacket

$550

Alchemists believe when the right ingredients are combined, magic will happen. Here an Italian wool blend outer is laminated to a high performance water and wind resistant membrane. AEM057 has...
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Alchemy Equipment AEM096 390GSM Merino Zip Cardigan

$285

What sort of cardigan would Steve McQueen wear? Finally we have an answer to this question, which formed the challenging design brief. Made with a 390gsm 100% merino in a...
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Alchemy Equipment AEM124 180GSM Single Jersey Merino LS Crew

$125

As a Kiwi company, the Alchemy Equipment designers are very big fans of wearing merino. Some of the benefits of wearing merino baselayers include great temperature regulation, naturally anti-microbial odour...
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Alchemy Equipment AEM127 Pertex Lightweight Jacket

$359

This is a lightweight windbreaker with a hood inside the zippered collar.  A horizontally split Hybrid Pertex design offers durable fabric at the shoulders and a softer fabric at the...
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Alchemy Equipment AEM132 Cotton Lux Tee

$79

This organic cotton/wool blend knit is super soft, and the relaxed shape creates the perfect "dressed up" mens tee. The on trend relaxed shape creates comfort and ease as well...
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Alchemy Equipment AEM136 Lightweight Bomber Jacket

$209

This is an unlined, lightweight bomber jacket from Alchemy Equipment with a lightweight DWR-treated water repellant nylon fabric.  A durable elastric band trims the cuffs and bottom hem.  With a...
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Alchemy Equipment AEM138 Lightweight Technical Sport Shorts

$139

This is a technical sport short from Alchemy Equipment with a lightweight laminated water-resistant and windproof fabric.  Features laminated exterior front pockets and a zippered back pocket, a zippered fly...
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Alchemy Equipment AEM142 Single Jersey Merino Tech Tee

$115

This a merino tech tee from Alchemy Equipment with a chest pocket.   Features underarm gussets for excellent range of motion.  Also has a complete double layer back yolk to give...
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Alchemy Equipment AEM149 7 Gauge Merino Crew Sweater

$220

Rugged good looks are juxtaposed with the softness of extra fine merino in the 7 gauge knitwear piece. A staple in every man’s winter wardrobe, this cosy crew neck combines...
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Sale

Alchemy Performance Down City Jacket

$289 $485

AEM086 PERFORMANCE DOWN CITY JACKET This is a practical city jacket with Pertex Microlight duck down insulation from Alchemy Equipment.  A great lightweight, fitted silhoutte with the practical benefits of...
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Alchemy Performance Softshell Hybrid Jacket

$279

The core concept is to keep the core warm, wind out and bulk down. The AEM114 uses water resistant PrimaLoft® down over the front of the torso, secured behind a...
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Alchemy Single Jersey Merino Wool Crew Neck LS Shirt

$120

100% Merino Wool
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