Alchemy Equipment

Alchemy Equipment was Founded in Christchurch, New Zealand in 2013 by Campbell Junor, with 20 years experience in product creation in the outdoor industry (Kathmandu, Mountain Designs, Macpac). You can imagine that on a rainy and windy day on Wellington’s Willis Street, businessmen were wearing bright coloured outdoor jackets over their smart tailored suits. And this bothered Campbell!  "I have spent 20 years building products marketed as outdoors products that spend 90% of their lives in urban settings. In creating our collections not only have we raised the bar in terms of the level of fabrication, but we've made them sit more comfortably in their urban lives." -- Campbell Junor

Alchemy Equipment is all about garments with outdoor functionality that sit more comfortably in an urban environment The design points include

  • Performance fabrics
  • Functional styling
  • Tailored fit
  • Textured fabrics
  • Muted colours


The Customer expects style and appreciates function and performance, but doesn't want to look like he 'just stepped off the mountain'  --AE is for the smart, casual traveler.


"Alchemy Equipment totally nailed it in many different aspects: materials, details, brand positioning, style. They’re going to be huge, we just know it.” -- Carryology

“Design Ingenuity from New Zealand” -- Cool Hunting

“Alchemy Equipment is a new brand I can’t talk enough about” --John Pangilinan on Fatlace

Alchemy Equipment

3 products

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SALE
Alchemy Equipment AEM167 2.5 Layer Rain Shell Jacket
Regular Price
$299
Sale Price
$299
Regular Price
$415
Unit Price
per 
SALE
Alchemy Equipment AEM207 Featherweight Light Wool Blend Bomber Jacket
Regular Price
$165
Sale Price
$165
Regular Price
$215
Unit Price
per 
SALE
Alchemy Equipment AEM127 Pertex Lightweight Jacket
Regular Price
$289
Sale Price
$289
Regular Price
$359
Unit Price
per